Net Affinity is a leading provider of software and marketing services for the hospitality sector. Founded in 2000 and based in Dublin, the company specialises in direct booking solutions, serving over 400 independent and group hotels across Ireland and the UK. Net Affinity’s platform integrates booking engines, marketing tools, and connectivity solutions, enabling its clients to optimise revenue generation and improve guest experiences.

Pegasus Capital advised the shareholders of Net Affinity on its sale to Dutch private equity-backed Hotel Tech Group (HTG). The transaction will strengthen both companies’ capabilities and broadening the range of services available to clients in the hospitality sector across Europe.

netaffinity.com

Year: 2025
Sector: Software
Terms: Not disclosed

Further Transactions

Featured

Business Services

Sale of Multiplex Engineering Ireland to Trescal

Business Services

Year: 2025
Sector: Business Services
Terms: Not disclosed

Multiplex Engineering is a leading supplier of calibration services and products in Ireland, with strong positions in the food, beverage, pharmaceutical, and power sectors. The company is recognised for its on-site calibration expertise, comprehensive product portfolio, and bespoke solutions that meet the precise needs of its clients.

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Business Services

Software & TMT

Sale of Net Affinity Ltd. to Hotel Tech Group (HTG)

Software & TMT

Year: 2025
Sector: Software
Terms: Not disclosed

Net Affinity is a leading provider of software and marketing services for the hospitality sector. Founded in 2000 and based in Dublin, the company specialises in direct booking solutions, serving over 400 independent and group hotels across Ireland and the UK. Net Affinity’s platform integrates booking engines, marketing tools, and connectivity solutions, enabling its clients to optimise revenue generation and improve guest experiences.

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Software & TMT

Business Services

Sale of FDT. Consulting Engineers and Project Managers Ltd. to NIRAS Gruppen A/S

Business Services

Year: 2024
Sector: Business Services
Terms: Not disclosed

FDT is a specialist consultancy, with a process engineering emphasis. The Company has strong competencies across production design, water and energy reduction, and aims to make its clients more competitive through efficient capital spend, optimised processes, and success in meeting compliance requirements. FDT’s offerings cover a range of technical and specialist solutions including concept design, capital cost estimates, detailed process and utilities design, installation management, energisation and commissioning of plants, HAZOP studies, and ATEX compliance reports.

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Business Services

Manufacturing

Multihog Limited Investment Round

Manufacturing

Year: 2023
Sector: Manufacturing
Terms: Not disclosed

Multihog Limited is focused on the design and manufacture of compact multi-purpose tractors, particularly for municipal, airport and commercial use. The range of applications for its product range includes street sweeping, snow clearing, hedgerow cutting, mowing and surface cleaning. The Company exports to c. 30 countries and will launch an electric powered model in 2024.

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Manufacturing

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